Best AI tools to manage customers in a CRM

Short answer

HubSpot ranks #1 for manage customers in a CRM (score 10.0/10). Pricing: From $7/seat/mo (as listed); free tier: yes. Runners-up: Attio, Pipedrive.

Top 5, ranked by our published rubric. Sponsorship never affects the order. Last updated 2026-10-13.

Compare the top 5 side by side

#	Tool	Score	Pricing	Paid from	Free tier	What it is
1	HubSpot	10.0	Free tier	From $7/seat/mo (as listed)	yes	CRM with Breeze AI
2	Attio	8.9	Free tier	Plus $35/user/mo annual ($44 monthly)	yes	AI-native CRM
3	Pipedrive	7.3	From $14	Lite US$14/seat/mo, billed annually	no (14-day trial)	Sales CRM
4	Salesforce	6.7	Free tier	Starter $25/user/mo	yes (Free Suite)	CRM with Agentforce
5	folk	6.1	From $24	$24/member/mo billed annually	Unverified	Lightweight CRM

Rank 1

HubSpot

Free tierVisit HubSpot (opens in a new tab)

CRM with Breeze AI

Score 10.0/10Paid from: From $7/seat/mo (as listed)Free tier: yesLast verified 2026-10-13

Why ranked: HubSpot: CRM with Breeze AI. We placed it 1st of 5 on fit for this task. Free tier; paid from From $7/seat/mo (as listed).

Fit 10.0 · value 10.0 · breadth 10 · availability 10 (how we score) · pricing source · site live

Rank 2

Attio

Free tierVisit Attio (opens in a new tab)

AI-native CRM

Score 8.9/10Paid from: Plus $35/user/mo annual ($44 monthly)Free tier: yesLast verified 2026-10-13

Why ranked: Its own site says: “The system for revenue teams to build pipeline, accelerate deals, and grow accounts around the clock.” We placed it 2nd of 5 on fit for this task. Free tier; paid from Plus $35/user/mo annual ($44 monthly).

Fit 8.5 · value 8.8 · breadth 10 · availability 10 (how we score) · pricing source · site live

Rank 3

Pipedrive

From $14Visit Pipedrive (opens in a new tab)

Sales CRM

Score 7.3/10Paid from: Lite US$14/seat/mo, billed annuallyFree tier: no (14-day trial)Last verified 2026-10-13

Why ranked: Its own site says: “Pipedrive is the easy-to-use, #1 user-rated CRM tool.” We placed it 3rd of 5 on fit for this task. No free plan confirmed; paid from Lite US$14/seat/mo, billed annually.

Fit 7.0 · value 7.5 · breadth 6 · availability 10 (how we score) · pricing source · site live

SPONSORED Your tool here: paid placement is shown here, separate from the ranking, and never changes the order. Advertise

Rank 4

Salesforce

Free tierVisit Salesforce (opens in a new tab)

CRM with Agentforce

Score 6.7/10Paid from: Starter $25/user/moFree tier: yes (Free Suite)Last verified 2026-10-13

Why ranked: Its own site says: “Salesforce is the #1 AI CRM, helping companies connect with customers in a whole new way — uniting the data, apps, and agents that run the business.” We placed it 5th of 5 on fit for this task. Free tier; paid from Starter $25/user/mo.

Fit 4.0 · value 8.8 · breadth 10 · availability 10 (how we score) · pricing source · site live

Rank 5

folk

From $24Visit folk (opens in a new tab)

Lightweight CRM

Score 6.1/10Paid from: $24/member/mo billed annuallyFree tier: UnverifiedLast verified 2026-10-13

Why ranked: Its own site says: “One platform for your entire sales motion.” We placed it 4th of 5 on fit for this task. No free plan confirmed; paid from $24/member/mo billed annually.

Fit 5.5 · value 5.6 · breadth 6 · availability 10 (how we score) · pricing source · site live

FAQ

What is the best AI tool to manage customers in a CRM?

By TaskRanking's published rubric, HubSpot ranks first, followed by Attio and Pipedrive.

Is there a free AI tool to manage customers in a CRM?

Yes: HubSpot has a free tier per its own pricing page (checked 2026-10-13).

How are these tools ranked?

Score = 50% fit, 25% value (from vendor pricing pages), 15% breadth, 10% availability. Sponsorship never affects rank.