Best AI tools to real estate agent CRM

Short answer

Follow Up Boss ranks #1 for real estate agent CRM (score 8.3/10). Pricing: From $39/user as listed; free tier: Unverified. Runners-up: Lofty, HubSpot.

Top 5, ranked by our published rubric. Sponsorship never affects the order. Last updated 2026-10-13.

Compare the top 5 side by side

#	Tool	Score	Pricing	Paid from	Free tier	What it is
1	Follow Up Boss	8.3	From $39	From $39/user as listed	Unverified	Real estate CRM
2	Lofty	7.8	From $70	From $70/month as listed	Unverified	AI real estate platform
3	HubSpot	7.8	Free tier	From $7/seat/mo (as listed)	yes	CRM with Breeze AI
4	Rechat	7.2	Unverified	Unverified	Unverified	Real estate CRM and marketing
5	Salesforce	6.7	Free tier	Starter $25/user/mo	yes (Free Suite)	CRM with Agentforce

Rank 1

Follow Up Boss

From $39Visit Follow Up Boss (opens in a new tab)

Real estate CRM

Score 8.3/10Paid from: From $39/user as listedFree tier: UnverifiedLast verified 2026-10-13

Why ranked: Its own site says: “Follow Up Boss is more than a real estate CRM.” We placed it 1st of 5 on fit for this task. No free plan confirmed; paid from From $39/user as listed.

Fit 10.0 · value 5.6 · breadth 6 · availability 10 (how we score) · pricing source · site live

Rank 2

Lofty

From $70Visit Lofty (opens in a new tab)

AI real estate platform

Score 7.8/10Paid from: From $70/month as listedFree tier: UnverifiedLast verified 2026-10-13

Why ranked: Its own site says: “Lofty is an all-in-one real estate solution that offers CRM, IDX, team management, lead generation and more bundled in a seamless, easy to use package.” We placed it 2nd of 5 on fit for this task. No free plan confirmed; paid from From $70/month as listed.

Fit 8.5 · value 4.4 · breadth 10 · availability 10 (how we score) · pricing source · site live

Rank 3

HubSpot

Free tierVisit HubSpot (opens in a new tab)

CRM with Breeze AI

Score 7.8/10Paid from: From $7/seat/mo (as listed)Free tier: yesLast verified 2026-10-13

Why ranked: HubSpot: CRM with Breeze AI. We placed it 4th of 5 on fit for this task. Free tier; paid from From $7/seat/mo (as listed).

Fit 5.5 · value 10.0 · breadth 10 · availability 10 (how we score) · pricing source · site live

SPONSORED Your tool here: paid placement is shown here, separate from the ranking, and never changes the order. Advertise

Rank 4

Rechat

UnverifiedVisit Rechat (opens in a new tab)

Real estate CRM and marketing

Score 7.2/10Paid from: UnverifiedFree tier: UnverifiedLast verified 2026-10-13

Why ranked: Rechat: Real estate CRM and marketing. We placed it 3rd of 5 on fit for this task. Pricing unverified.

Fit 7.0 · value 5.0 · breadth 10 · availability 10 (how we score) · no readable pricing page · site live

Rank 5

Salesforce

Free tierVisit Salesforce (opens in a new tab)

CRM with Agentforce

Score 6.7/10Paid from: Starter $25/user/moFree tier: yes (Free Suite)Last verified 2026-10-13

Why ranked: Its own site says: “Salesforce is the #1 AI CRM, helping companies connect with customers in a whole new way — uniting the data, apps, and agents that run the business.” We placed it 5th of 5 on fit for this task. Free tier; paid from Starter $25/user/mo.

Fit 4.0 · value 8.8 · breadth 10 · availability 10 (how we score) · pricing source · site live

FAQ

What is the best AI tool to real estate agent CRM?

By TaskRanking's published rubric, Follow Up Boss ranks first, followed by Lofty and HubSpot.

Is there a free AI tool to real estate agent CRM?

Yes: HubSpot has a free tier per its own pricing page (checked 2026-10-13).

How are these tools ranked?

Score = 50% fit, 25% value (from vendor pricing pages), 15% breadth, 10% availability. Sponsorship never affects rank.