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Amplitude vs Mixpanel

Compared on 2 shared tasks, including product analytics.

Short verdict

In the 2 TaskRanking use cases where both appear, Amplitude ranks higher in 2 and Mixpanel in 0. Average rank across these: Amplitude 1.0, Mixpanel 4.0 (1 = best).

Computed from our published rubric rankings, not paid placement.

Prices from vendor pages; Unverified and Contact sales are shown as-is.

Side by side

AttributeAmplitudeMixpanel
Starting pricePlus usage-based from $0; Growth/Enterprise custom
pricing source ยท checked 2026-10-14
From $120/month as listed
pricing source ยท checked 2026-10-14
Free tieryesyes
Pricing modelFree tierFree tier
What it isProduct analyticsProduct analytics
Use cases ranked in42
Shared use cases won2 of 20 of 2
Where it ranks (rank of 5)

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Head to head on shared use cases

Shared use caseAmplitudeMixpanelHigher
Product analytics#1#3Amplitude
In-app onboarding and guides#1#5Amplitude

Best for

Best for: Amplitude

  • Product analytics (#1 vs #3)
  • In-app onboarding and guides (#1 vs #5)
  • Feature flags and experiments (#4; the other isn’t ranked here)
  • Analyze website visitors (#5; the other isn’t ranked here)

Amplitude details ยท Official site (opens in a new tab)

FAQ

Is Amplitude or Mixpanel better?

Across the 2 TaskRanking use cases where both are ranked, Amplitude places higher in 2 and the other in 0. Best pick depends on the task; see the shared use cases table.

Is Amplitude or Mixpanel cheaper?

Amplitude: paid from Plus usage-based from $0; Growth/Enterprise custom (free tier: yes; checked 2026-10-14). Mixpanel: paid from From $120/month as listed (free tier: yes; checked 2026-10-14). Prices come from each vendor's own pricing page.

Do Amplitude and Mixpanel have free plans?

Amplitude: yes. Mixpanel: yes. As listed on vendor pricing pages, last checked 2026-10-14.

Which tasks do both Amplitude and Mixpanel cover?

Both are ranked for: Product analytics; In-app onboarding and guides.

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