Apollo.io vs Clay
Compared across 3 shared tasks, including enrich leads with company data.
Short verdict
In the 3 TaskRanking use cases where both appear, Clay ranks higher in 2 and Apollo.io in 1. Average rank across these: Apollo.io 2.3, Clay 2.3 (1 = best).
Computed from our published rubric rankings, not paid placement.
Prices from vendor pages; Unverified and Contact sales are shown as-is.
Side by side
| Attribute | Apollo.io | Clay |
|---|---|---|
| Starting price | $49/seat/mo (billing period unconfirmed) pricing source · checked 2026-10-14 | Launch $167/mo (monthly) pricing source · checked 2026-10-14 |
| Free tier | yes | yes |
| Pricing model | Free tier | Free tier |
| What it is | Sales prospecting database and outreach | Data enrichment and AI research for GTM |
| Use cases ranked in | 8 | 4 |
| Shared use cases won | 1 of 3 | 2 of 3 |
| Where it ranks (rank of 5) |
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Head to head on shared use cases
| Shared use case | Apollo.io | Clay | Higher |
|---|---|---|---|
| Enrich leads with company data | #2 | #1 | Clay |
| Find leads and prospect B2B | #1 | #3 | Apollo.io |
| Track buying intent signals | #4 | #3 | Clay |
Best for
Best for: Apollo.io
- Find leads and prospect B2B (#1 vs #3)
- Find and verify email addresses (#1; the other isn’t ranked here)
- Send cold email outreach (#2; the other isn’t ranked here)
- Source candidates with AI (#2; the other isn’t ranked here)
Best for: Clay
- Enrich leads with company data (#1 vs #2)
- Track buying intent signals (#3 vs #4)
- Research accounts before a call (#2; the other isn’t ranked here)
FAQ
Is Apollo.io or Clay better?
Across the 3 TaskRanking use cases where both are ranked, Clay places higher in 2 and the other in 1. Best pick depends on the task; see the shared use cases table.
Is Apollo.io or Clay cheaper?
Apollo.io: paid from $49/seat/mo (billing period unconfirmed) (free tier: yes; checked 2026-10-14). Clay: paid from Launch $167/mo (monthly) (free tier: yes; checked 2026-10-14). Prices come from each vendor's own pricing page.
Do Apollo.io and Clay have free plans?
Apollo.io: yes. Clay: yes. As listed on vendor pricing pages, last checked 2026-10-14.
Which tasks do both Apollo.io and Clay cover?
Both are ranked for: Enrich leads with company data; Find leads and prospect B2B; Track buying intent signals.