Apollo.io vs Lusha
Compared across 6 shared tasks, including B2B contact data for Europe.
Short verdict
In the 6 TaskRanking use cases where both appear, Apollo.io ranks higher in 5 and Lusha in 1. Average rank across these: Apollo.io 2.2, Lusha 3.7 (1 = best).
Computed from our published rubric rankings, not paid placement.
Prices from vendor pages; Unverified and Contact sales are shown as-is.
Side by side
| Attribute | Apollo.io | Lusha |
|---|---|---|
| Starting price | $49/seat/mo (billing period unconfirmed) pricing source · checked 2026-10-14 | Starter $37.45/mo, billed yearly pricing source · checked 2026-10-14 |
| Free tier | yes | yes |
| Pricing model | Free tier | Free tier |
| What it is | Sales prospecting database and outreach | B2B contact data for prospecting |
| Use cases ranked in | 8 | 6 |
| Shared use cases won | 5 of 6 | 1 of 6 |
| Where it ranks (rank of 5) |
Get the best new AI tools for Sales weekly
One email a week. No spam. Unsubscribe anytime.
Head to head on shared use cases
| Shared use case | Apollo.io | Lusha | Higher |
|---|---|---|---|
| B2B contact data for Europe | #3 | #1 | Lusha |
| Find and verify email addresses | #1 | #3 | Apollo.io |
| Find leads and prospect B2B | #1 | #4 | Apollo.io |
| Enrich leads with company data | #2 | #4 | Apollo.io |
| Source candidates with AI | #2 | #5 | Apollo.io |
| Track buying intent signals | #4 | #5 | Apollo.io |
Best for
Best for: Apollo.io
- Find and verify email addresses (#1 vs #3)
- Find leads and prospect B2B (#1 vs #4)
- Enrich leads with company data (#2 vs #4)
- Source candidates with AI (#2 vs #5)
Best for: Lusha
- B2B contact data for Europe (#1 vs #3)
FAQ
Is Apollo.io or Lusha better?
Across the 6 TaskRanking use cases where both are ranked, Apollo.io places higher in 5 and the other in 1. Best pick depends on the task; see the shared use cases table.
Is Apollo.io or Lusha cheaper?
Apollo.io: paid from $49/seat/mo (billing period unconfirmed) (free tier: yes; checked 2026-10-14). Lusha: paid from Starter $37.45/mo, billed yearly (free tier: yes; checked 2026-10-14). Prices come from each vendor's own pricing page.
Do Apollo.io and Lusha have free plans?
Apollo.io: yes. Lusha: yes. As listed on vendor pricing pages, last checked 2026-10-14.
Which tasks do both Apollo.io and Lusha cover?
Both are ranked for: B2B contact data for Europe; Find and verify email addresses; Find leads and prospect B2B; Enrich leads with company data; Source candidates with AI; Track buying intent signals.