Apollo.io vs ZoomInfo
Compared across 4 shared tasks, including find leads and prospect B2B.
Short verdict
In the 4 TaskRanking use cases where both appear, Apollo.io ranks higher in 3 and ZoomInfo in 1. Average rank across these: Apollo.io 2.5, ZoomInfo 2.8 (1 = best).
Computed from our published rubric rankings, not paid placement.
Prices from vendor pages; Unverified and Contact sales are shown as-is.
Side by side
| Attribute | Apollo.io | ZoomInfo |
|---|---|---|
| Starting price | $49/seat/mo (billing period unconfirmed) pricing source · checked 2026-10-14 | Custom (contact sales for pricing) pricing source · checked 2026-10-14 |
| Free tier | yes | Unverified |
| Pricing model | Free tier | Custom |
| What it is | Sales prospecting database and outreach | B2B contact and company data |
| Use cases ranked in | 8 | 4 |
| Shared use cases won | 3 of 4 | 1 of 4 |
| Where it ranks (rank of 5) |
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Head to head on shared use cases
| Shared use case | Apollo.io | ZoomInfo | Higher |
|---|---|---|---|
| Find leads and prospect B2B | #1 | #2 | Apollo.io |
| Enrich leads with company data | #2 | #3 | Apollo.io |
| Track buying intent signals | #4 | #2 | ZoomInfo |
| B2B contact data for Europe | #3 | #4 | Apollo.io |
Best for
Best for: Apollo.io
- Find leads and prospect B2B (#1 vs #2)
- Enrich leads with company data (#2 vs #3)
- B2B contact data for Europe (#3 vs #4)
- Find and verify email addresses (#1; the other isn’t ranked here)
Best for: ZoomInfo
- Track buying intent signals (#2 vs #4)
FAQ
Is Apollo.io or ZoomInfo better?
Across the 4 TaskRanking use cases where both are ranked, Apollo.io places higher in 3 and the other in 1. Best pick depends on the task; see the shared use cases table.
Is Apollo.io or ZoomInfo cheaper?
Apollo.io: paid from $49/seat/mo (billing period unconfirmed) (free tier: yes; checked 2026-10-14). ZoomInfo: paid from Custom (contact sales for pricing) (free tier: Unverified; checked 2026-10-14). Prices come from each vendor's own pricing page.
Do Apollo.io and ZoomInfo have free plans?
Apollo.io: yes. ZoomInfo: Unverified. As listed on vendor pricing pages, last checked 2026-10-14.
Which tasks do both Apollo.io and ZoomInfo cover?
Both are ranked for: Find leads and prospect B2B; Enrich leads with company data; Track buying intent signals; B2B contact data for Europe.