HubSpot vs Salesforce

Compared across 6 shared tasks, including manage customers in a CRM.

Short verdict

In the 6 TaskRanking use cases where both appear, HubSpot ranks higher in 5 and Salesforce in 1. Average rank across these: HubSpot 2.5, Salesforce 4.2 (1 = best).

Computed from our published rubric rankings, not paid placement.

Prices from vendor pages; Unverified and Contact sales are shown as-is.

Side by side

Attribute	HubSpot	Salesforce
Starting price	From $7/seat/mo (as listed) pricing source · checked 2026-10-14	Starter $25/user/mo pricing source · checked 2026-10-14
Free tier	yes	yes (Free Suite)
Pricing model	Free tier	Free tier
What it is	CRM with Breeze AI	CRM with Agentforce
Use cases ranked in	15	11
Shared use cases won	5 of 6	1 of 6
Where it ranks (rank of 5)	Manage customers in a CRM #1 Customer success and churn prevention #2 Run a partner program #2 Nonprofit donor management #3 Optimize Meta and paid social ads #3 Real estate agent CRM #3 Route inbound leads and book demos #3 Build forms and surveys #4 +7 more on the tool page	Forecast revenue and pipeline #2 Insurance producer licensing #2 Insurance core systems #3 Dealmaker CRM for PE and VC #4 Higher ed admissions CRM #4 Manage customers in a CRM #4 Route inbound leads and book demos #4 Customer success and churn prevention #5 +3 more on the tool page

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Head to head on shared use cases

Shared use case	HubSpot	Salesforce	Higher
Manage customers in a CRM	#1	#4	HubSpot
Forecast revenue and pipeline	#4	#2	Salesforce
Customer success and churn prevention	#2	#5	HubSpot
Route inbound leads and book demos	#3	#4	HubSpot
Run a partner program	#2	#5	HubSpot
Real estate agent CRM	#3	#5	HubSpot

Best for

Best for: HubSpot

Manage customers in a CRM (#1 vs #4)
Customer success and churn prevention (#2 vs #5)
Route inbound leads and book demos (#3 vs #4)
Run a partner program (#2 vs #5)

HubSpot details · Official site (opens in a new tab)

Best for: Salesforce

Forecast revenue and pipeline (#2 vs #4)
Insurance producer licensing (#2; the other isn’t ranked here)
Insurance core systems (#3; the other isn’t ranked here)
Dealmaker CRM for PE and VC (#4; the other isn’t ranked here)

Salesforce details · Official site (opens in a new tab)

FAQ

Is HubSpot or Salesforce better?

Across the 6 TaskRanking use cases where both are ranked, HubSpot places higher in 5 and the other in 1. Best pick depends on the task; see the shared use cases table.

Is HubSpot or Salesforce cheaper?

HubSpot: paid from From $7/seat/mo (as listed) (free tier: yes; checked 2026-10-14). Salesforce: paid from Starter $25/user/mo (free tier: yes (Free Suite); checked 2026-10-14). Prices come from each vendor's own pricing page.

Do HubSpot and Salesforce have free plans?

HubSpot: yes. Salesforce: yes (Free Suite). As listed on vendor pricing pages, last checked 2026-10-14.

Which tasks do both HubSpot and Salesforce cover?

Both are ranked for: Manage customers in a CRM; Forecast revenue and pipeline; Customer success and churn prevention; Route inbound leads and book demos; Run a partner program; Real estate agent CRM.